Friday, February 20, 2009

Indian Premier League Sponsorships

Now with the unceremonious exit of Kunal Dasgupta from Sony Entertainment Television (SET), uncertainty prevails in respect of Sony’s Indian Premier League (IPL) sponsorship and rumours are now doing the rounds that Sony owes IPL a lot of money; some estimates in the cricket news put it at Rs150 crores. There are also rumours about Rs. 600 crore bank guarantees that have not been provided this year.

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